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December 18, 2008 FitnessWorx, LLC announced the release of KettleWorx, the first comprehensive kettle bell fitness program for home use. Kettlebell training is now becoming the hottest trend in personal fitness and the list of kettlebell users include Lance Armstrong, Katherine Heigi and Penelope Cruz. Millions of Americans are looking for a way to add this fast and effective workout to their own fitness regime, however, fitness experts agree that those new to kettlebells should first have personal instruction, the problem is, there just aren’t enough kettlebell experts to go around.

KettleWorx took into account that there only about 100 fitness centers in North America offering kettlebell classes, and private instruction is very expensive, averaging $50 to $150  an hour. KettleWorx developer and fitness expert Ryan Shanahan, incorporated proper training in each of his 18 sequential workouts and said “This is the same six week program I’ve been using for over ten years to produce amazing results for my private clients”. KettlWorx is designed to emulate a true personal trainer experience and with gradually more challenging workouts and a number of supplemental programs, KettleWorx is appropriate for both men and women and is effective regardless of the user’s initial fitness level.